One of the cool things about twitter is that it has an open API, which basically means developers and tech geeks have free range to build whatever service they would like around Twitter's service. It seems almost daily a new Twitter (App) Application is introduced. Some of them are very useful while others are just for fun. One such useful and FREE app PLUGOLA musicians can use is, TwtQpon, which is a coupon/discount tool that can be distributed to your fans and followers on Twitter. Let me explain how you can make this work to market your music.
One of PLUGOLA's many features is offering it's musicians the option to make selected tracks available for free download. After one or more tracks are selected for "Promo", each musician is given their own coupon code. Once this coupon code is redeemed by one of your fans, your promo tracks will be available for free download to them. I go into further detail about our coupon system HERE. So, once you have your coupon code from PLUGOLA, head over to TwtQpon and enter the required info including your coupon code, the link to the sign-up page, customize the text and any images, click on the "create" button and voila! You have your own online marketing system ready to be announced to your fans on Twitter.
I purposely left out the nitty-gritty details about marketing your music, because that is completely up to you. If you're not sure where to begin; start-off with selecting one or two of your stronger pieces, or perhaps one with most mass appeal, and offer that/those tracks as "Promo" or free. Think of it as giving your fans a sample of what they will get if they decide to purchase/download more of your tracks, or even what they can expect when you play live.
Remember, you can use your PLUGOLA coupon code to promote your tunes, anywhere. I just thought this would be a fun and easy way to try it out. Be sure to follow PLUGOLA on Twitter. We can be found @ Twitter.com/plugola
2 comments:
Twitter's kind of a broadcast thing, though, isn't it? Don't you want to send a unique code to each recipient?
In this case, a unique code is issued to each artist to give them more freedom to use it (campaigns, live events, print ads, etc.). Technically, the code is used as a general download code. Artists control which and/or how many tracks are available to those who use the code. The twitter idea was more to show how artists can get creative with their promotions.
of course, I may not be seeing what you are seeing. Was there a particular reason you would want unique codes for each surfer who uses it?
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